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Rich Energy boss targets Red Bull

Even as the wraps were about to be taken off Haas 2018 contender, which had been brought to the RAC Club in London for the purposes of showing the team's new livery, social media was awash with jokes relating to the American team's new sponsor. For while the car proudly sports the logo of Rich Energy, the British energy drink, nobody seems to have ever tasted the stuff, far less bought it, leaving many wondering how a product that doesn't appear widely available can access the sort of money needed to sponsor an F1 team. Last year the company was linked with a buy-out of Force India, but that came to nothing, unsurprisingly when it was revealed that the company had little in the bank......
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