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McLaren announce partnership with British American Tobacco

McLaren welcome tobacco-associated sponsorship for the first time since the days that West and Marlboro logos adorned their cars, this year they have entered a partnership with British American Tobacco (BAT) who have previously had a presence in Formula 1. The tobacco giant was involved with British American Racing in F1 from 1999 to 2005. The team was named after British American Tobacco which owned and sponsored the team in order to promote its Lucky Strike and 555 brands. The team became morphed into Honda, then Brawn GP and is now the mighty Mercedes outfit, which McLaren no doubt hope to emulate. Press Release: The multi-year partnership is centred on accelerating BAT’s...
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