News Details

McLaren defends partnership with BAT - denies link to big tobacco

McLaren CEO Zak Brown has defended the F1 team's partnership with new sponsor British American Tobacco, insisting it has no relationship with the tobacco industry. BAT's presence in Formula 1 loomed large between 1999 and 2006, when the company co-owned the BAR outfit and promoted its Lucky Strike brand. Thereafter, it fell under the general ban on cigarette advertising that came into force in Europe at the end of 2006. Earlier this week, McLaren announced a multi-year deal with BAT centered around the promotion of the company's "potentially reduced risk products" and the activation of a programme called "A Better Tomorrow", a concept similar to Philip Morris...
Full Story »
5y ago from F1i.com 0
Share

You May Also Be Interested In...

McLaren announces global partnership with British...

McLaren Racing has announced a multi-year sponsorship deal with British...
5y ago from F1i.com

McLaren announce partnership with British American...

McLaren welcome tobacco-associated sponsorship for the first time since...
5y ago from GrandPrix247.com

McLaren launches partnership with British American...

McLaren has announced they have launched a partnership with British...
5y ago from GPBlog.com

British American Tobacco joins McLaren

Photo by: www.kymillman.com/f1 You may recall that several years ago,...
5y ago from TheParcFerme.com

Elsewhere On The Network

Popular On MGPToday.com

Popular On IndyCarToday.com

IndyCar's new Aeroscreen makes early debut at Long...

The NTT IndyCar Series will have teams fit a new version of the Aeroscreen...

Popular On TotalWRC.com

Popular On GunnersToday.com

Transfer news: Arsenal eye LB, shock Bruno Guimaraes...

This article was originally published on Fabrizio Romano’s Daily...
2h ago from CaughtOffside.com

Manchester United 'join Arsenal, Chelsea in race for...

Manchester United are reportedly in the race to sign Sporting Lisbon's...
1h ago from SportsMole.co.uk

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.