Ferrari pulled the covers off from its 2019 contender. The prancing horse did so in its annual event at its homebase in Maranello in an event where symbolism was key. It did so under the hashtag motto #essereFerrari, which can be liberately translated to “to be Ferrari”, though the correct context only exists in Italian, talking about pashion, competition, excellence,... . CEO Louis Camilleri kicked things off with paying tribute to current, new and recently gone members of the Scuderia. Afterwards Ferrari played short clips of their historical racing high-points in 90 years of Ferrari existance. Switching to the present, Mattia Binotto talked about the 2018 season and taking the...
Full Story »