News Details

Liberty admits finding F1 sponsors difficult

Liberty Media bosses admit they thought it would be easier to attract sponsors to F1. Chase Carey, the new CEO, and Liberty chief Greg Maffei took over from Bernie Ecclestone believing they would quickly be able to monetise the new $8 billion acquisition. Actually, revenues are declining. 'The perception was just there are sponsors waiting — they were lined up out there and as soon as we had somebody to go call on them, they were just going to sign up,' Carey admitted to the Financial Times. 'The world's not that simple.' Maffei, quoted by Forbes' F1 business journalist Christian Sylt, agrees: 'The one where we have lagged and we really want to see growth is sponsorship and that has...
Full Story »
8mo ago from ThisIsF1.com 0
Share

You May Also Be Interested In...

Maffei: Liberty's problems with F1 promoters? Blame...

Liberty Media chief executive Greg Maffei believes that former F1 supremo...
8mo ago from F1i.com

LIberty Media: Ecclestone told promoters they were...

Liberty Media CEO Greg Maffei has blamed Bernie Ecclestone for the ongoing...
8mo ago from GPFans.com

Liberty admit F1 TV Pro 'will never be as big' with...

Liberty Media Chief Executive Greg Maffei has admitted that their F1 TV...
8mo ago from GPFans.com

Liberty admits finding F1 sponsors difficult

Mar.13 Liberty Media bosses admit they thought it would be easier to...
8mo ago from OneStopStrategy.com

Elsewhere On The Network

Popular On MGPToday.com

Jorge Lorenzo announces his retirement from MotoGP

Jorge Lorenzo has announced his retirement from racing in an 'exceptional'...

Popular On IndyCarToday.com

Watch: 10 youngest winners in IndyCar history

In March, Colton Herta became the youngest winner of an IndyCar race,...

Zak Brown explains backtrack on James Hinchcliffe...

McLaren CEO Zak Brown has moved to explain the decision to backtrack on...

Popular On TotalWRC.com

Popular On GunnersToday.com

'I never got to say a proper goodbye' –...

It's pretty rare that a player can go nearly two years without playing in...
2h ago from CaughtOffside.com

'I totally agree' - These Arsenal fans react to...

Arsenal fans have taken to Twitter to react after Emmanuel Petit told...

Emiliano Martinez 'likes' post calling for Unai Emery...

Arsenal reserve goalkeeper Emiliano Martinez likes a post on social media...
1h ago from SportsMole.co.uk

Arsenal board in row over David O'Leary appointment?

The Arsenal hierarchy are reportedly split over whether to appoint David...
7h ago from SportsMole.co.uk

Comments

Advertisements

Hottest News

Inside Line: Who's the idiot who comes up with this shit?

As a passionate lifelong follower of Formula 1, I... Read More »
9h ago from GrandPrix247.com

Hamilton grateful for “pretty amazing” message from...

Lewis Hamilton reveals former McLaren F1 teammate... Read More »
3h ago from Crash.net

Another FIA technical directive aimed at Ferrari?

Ahead of this weekend's Brazilian Grand Prix, the... Read More »
12h ago from F1i.com
Advertisements

Recent News

Advertisements

Advertisements

2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.