When Liberty Media - a media company - bought F1 at the beginning of 2017, from the outset it was made clear that delivering the sport to fans around the globe in exciting new ways was the cornerstone of its plan to boost audiences and thereby profits. With senior executives like Chase Carey and Sean Bratches coming from media backgrounds, fans who had tired of the dinosaur-like approach to new media under the sport's previous management, were thrilled by the promises of a seismic change in the way their sport was to be delivered. However, following a difficult start in 2018, the problems continue, and as recently as the Azerbaijan Grand Prix, the failure of the much-lauded F1TV streaming...
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