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Ferrari set to drop Mission Winnow permanently?
The controversial Mission Winnow branding seen on the Ferrari at a few races this year is set to stay off the red cars for the rest of the season in an effort to avoid a backlash from consumers and activists. The high profile but vague promotional project was initiated by Philip Morris International (PMI) in an effort to have their branding on the sport's most iconic cars as they have done since the mid-eighties under the familiar Marlboro banner. The new Mission Winnow project was never going to win over the sceptics and anti-tobacco activists who accuse PMI of using the convoluted initiative to peddle cigarettes to the one-billion smokers on the planet. A PMI spokesperson said: 'As...
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4y ago from GrandPrix247.com
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