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Rich Energy: Terminated our contract with Haas for poor performance

Rich Energy, the shady drink brand that recently lost a copyright infringement case over its logo, said on Wednesday it had cancelled a title sponsorship of the Haas Formula 1 team due to “poor performance”. There was no immediate comment from the U.S.-owned team. Branding for the energy drink has been prominent on the team’s black and gold cars since the start of the season, while the company has also made waves with a combative presence on social media. “We aim to beat @redbullracing & being behind @WilliamsRacing in Austria is unacceptable,” Rich said on its Twitter feed ahead of this weekend’s British Grand Prix at Silverstone. “The politics and PC attitude in @F1 is also...
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6mo ago from GrandPrix247.com 0
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