Formula 1 chief Chase Carey says the sport has rising interest from potential sponsors, though accepted new deals have been slower and tougher to sign than anticipated. Liberty Media acquired the commercial rights to Formula 1 from CVC Capital Partners in early 2017 and has sought to attract new parties to the sport. But Carey accepted that “sponsors want partnerships that are more tailored uniquely for them, in the past signs on a wall worked fine but that doesn’t work. “We had to develop the array of initiatives, whether it’s digital initiatives, regional feeds, virtual ads, fan festivals, all those types of opportunity to create tailored, targeted...
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