News Details
Carey: Signing new sponsors 'harder' than expected
Formula One chief executive Chase Carey says that finding new corporate sponsors for the sport has proved to be "slower and harder" than expected. But he insists that interest in the championship is growing as Liberty Media works hard to grow F1's global profile with significant investment in promotion and digital media. "This is a unique sport, with passionate fans,”, Carey said this week. “It is sport that differentiates itself from other sports, given its marriage to technology and the nature and global aspect of the sport. “In a world increasingly commoditised and fragmented, events that rise above are increasingly valued," he added. FIA president Todt wants...
Full Story »
Full Story »
You May Also Be Interested In...
Carey: Interest from sponsors on a 'steady rise'
Almost from the day Liberty Media took control of F1 in early 2017,...
4y ago from Pitpass.com
F1 chief adamant sponsor interest in series is growing
Formula 1 chief Chase Carey says the sport has rising interest from...
4y ago from MotorsportWeek.com
Ferrari reveal why they would veto Toto Wolff as F1 CEO
Rumours have been swirling around recently regarding Toto Wolff and Chase...
4y ago from GPBlog.com
Carey sees room for ‘a couple more' races
F1 CEO Chase Carey remains mindful of stretching the calendar too far,...
4y ago from PlanetF1.com
Elsewhere On The Network
Popular On MGPToday.com
Marquez: Rossi-like Acosta can't be ruled out of...
No description available...
1d ago from Motorsport.com
Quartararo stresses ‘quality over quantity’ with...
No description available...
19h ago from Motorsport.com
Martin believes Bagnaia still ‘the favourite'...
Current MotoGP championship leader Jorge Martin pinpoints Francesco...
1d ago from MotorsportWeek.c...
Zarco: Honda 'doesn't need to be pessimistic' about...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Pourchaire eager for more IndyCar after “amazing”...
No description available...
16h ago from Motorsport.com
Palou plans to study how Dixon made race-winning fuel...
In IndyCar’s Grand Prix of Long Beach held last Sunday, Scott Dixon took...
14h ago from MotorsportWeek.c...
Was Long Beach really Scott Dixon’s greatest IndyCar...
No description available...
18h ago from Motorsport.com
IndyCar Long Beach – Race Results
After a sizeable gap in the calendar, the NTT IndyCar Series took to the...
1d ago from MotorsportWeek.c...
Popular On TotalWRC.com
ERC star Sesks secures WRC Rally1 graduation with...
No description available...
1d ago from Motorsport.com
FIA not at war with manufacturers over 2025 WRC...
No description available...
20h ago from Motorsport.com
Mārtiņš Sesks to drive M-Sport Ford Puma Rally1 in...
Latvia’s Mārtiņš Sesks will benefit from the support of WRC Promoter...
22h ago from MotorsportWeek.c...
Evans: New points system offered “zero reward”...
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
'There will be goals' - Robbie Savage predicts winner...
No description available...
56m ago from SportsKeeda.com
Joe Cole names in-form Arsenal star who could be...
No description available...
1h ago from SportsKeeda.com
“It was a bit difficult for him” - Gabriel sheds...
No description available...
1h ago from SportsKeeda.com
Paul Merson's predictions for Arsenal vs Chelsea,...
No description available...
56m ago from SportsKeeda.com
Comments
Hottest News
Ferrari set for big-money F1 title sponsor deal
Apr.23 Ahead of Lewis Hamilton's arrival at... Read More »
2h ago from OneStopStrategy.com
F1 News Today: Horner and Red Bull saga to reignite as...
The Christian Horner saga refuses to go away as... Read More »
1h ago from GPFans.com
Russell offers ‘simple’ solution to end Mercedes misery
Mercedes is aiming to make improvements to its... Read More »
1h ago from RacingNews365.com