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Tata Communications: We achieved what we set out to do in F1
Tata Communications has ended a partnership with Formula 1 after eight years working together on the sport’s digital transformation, the Indian-owned company said. Formula 1 confirmed they were no longer official partners, without further comment. Amit Sinha Roy, vice president of marketing, said the deal ended on Dec. 31 and Tata wanted “to explore other platforms that will allow us to showcase the full power of our digital services to our key customers.” “Our eight-year F1 journey, spanning 150+ races, was all about driving innovation in the sport,” he added in a statement to Reuters. “As we had achieved what we set out to do, we feel it’s the right time for us to conclude...
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