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F1's cumulative audience reaches seven-year high in 2019
Formula 1 has recorded another year-on-year rise of audience figures, as it continues to expand its reach both on TV and in digital markets. Figures released by the championship on Tuesday claim that a global cumulative TV audience stood at 1.922bn, the highest since 2012, and an increase of 9 per cent compared to 2018. In the leading 20 markets this figure reached 1.781bn, with the same year-on-year improvement. Brazil, Germany, Italy, the United Kingdom and the Netherlands were the top five markets, while there were high increases in Poland (up 256 per cent) and in the MENA [Middle East and North Africa] region. This was attributed to the return of Robert Kubica and a new agreement with...
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1y ago from MotorsportWeek.com
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