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Pay TV has improved coverage for fans, says Formula 1

Formula 1’s media chief believes the presence of subscription-based broadcasters has improved the quality of coverage available for fans, in spite of a slight drop in viewing figures. Formula 1 released its 2019 broadcast figures on Tuesday, claiming its highest overall cumulative audience since 2012, and a slight increase in viewership across the leading 20 markets. But the overall number of unique viewers suffered a year-on-year decrease of 3.9 per cent, falling to 471m. While it has had its own subscription service since 2018, available in certain territories, Formula 1 still relies heavily on income from broadcasters. Across the world there is a combination of subscription-based...
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