Formula 1 has been criticized for its switch to a pay TV model which has cost the sport fans and viewers, but F1 director of media rights Ian Holmes justified the approach. F1's cumulative audience - which counts every viewer of every F1 session separately - peaked at 1.922 billion viewers in 2019. But the sport's global 'unique viewers' metric, which counts viewers only once, decreased by 3.9%, last year which translates into a loss of 19.2 million viewers compared to 2018, when unique viewers totaled 490. Formula 1 global TV audience reaches 1.9 billion viewers! The widespread move to Pay TV is seen as the main culprit of the slight decrease. But Holmes defended this week F1's passage to...
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