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Introducing F1's new Alpha

F1 has a new alpha on the grid in 2020 with AlphaTauri revealing the rebranded team's eye-catching car and image for the new season. After 16 years under the Toro Rosso name, Red Bull's junior team take on the company's fashion brand for the new season accompanied by a new look and identity. Introducing... the Scuderia AlphaTauri AT01!#AlphaTauriF1 #F1 pic.twitter.com/mrQrMTbGSF — Scuderia AlphaTauri (@AlphaTauriF1) February 14, 2020 AlphaTauri have kept their new image under wraps all winter but their new livery was finally revealed at an event at Red Bull's Hangar 7 in Salzburg, Austria. Uniquely, the event combined a fashion show with the car reveal. The identity change is most...
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