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Stroll: F1 will allow Aston Martin to become a 'pre-eminent luxury brand globally.'
One would think that its long-standing association with James Bond alone would have been enough, not to mention its proud record in racing, particularly Sports Cars, but Lawrence Stroll believes that it is F1 which will really establish the car company globally. Speaking at Aston Martin's headquarters in Warwickshire following the cancellation of the Geneva Motor Show due to the coronavirus, Lawrence Stroll, making his first appearance since his consortium bought into the company, gave a brief insight in to his plans for the legendary marque. Stroll, who has made his fortune building luxury brands in the fashion industry believes that while F1 will help boost the company's image, it can...
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