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In The Pitlane: Toto’s Jigsaw Puzzle

Back in 2014 Formula-E founder, Alejandro Agag approached Toto Wolff with the hope of signing up Mercedes for the series. Toto declined and pointed out in his opinion that Formula-E wasn’t different enough to attract fans. His other concern was the transfer of engineering knowledge to road cars, “When we sell cars, we don’t sell 10 engineers who sit with the driver, he says. The early adopters switched to be conscious of the environment, but if you want a big movement of people you need to address the heart.” Wind the clock forward to February 2018 and Toto proclaimed, “I didn’t think it would survive the first three years, but Formula-E is an exciting platform and against all...
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