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McLaren secures two lucrative partnerships
After confirming its reunion with the iconic Gulf Oil company, McLaren Racing has today announced that IQONIQ has become Official Fan Engagement Partner of the McLaren F1 team. The new sports fan engagement platform will be introduced at this weekend’s British Grand Prix and it aims to bring the action closer to McLaren’s fans. IQONIQ will launch a new application launched later this year that will offer McLaren fans the opportunity to access exclusive content and experiences at the McLaren Technology Centre and Formula 1 races, bringing fans closer to the team on and off track throughout the season. Mark Waller, Managing Director of Sales and Marketing, McLaren Racing said: “We are...
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3y ago from F1Technical.net
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