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Why F1's foray into betting is just getting started

Betting on Formula 1, despite the sport having more data at its disposal than it knew what to do with, was once little more than a punt on the race winner and eventual champion, but times are changing. This season the sport launched a live in-race betting offering that is expected to boost fan engagement and its coffers. In a season ravaged by the new coronavirus, with races held behind closed doors, those involved are confident the timing is right. “It’s become even more relevant because of the impact of COVID on F1 and on sports around the world. Everyone’s an armchair fan,” David Lampitt of Sportradar, the exclusive provider of F1 data to the betting industry, told Reuters....
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