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Perfect time for Renault-Alpine name swap with upcoming regulation changes

Renault team principal Cyril Abiteboul believes the impending Concorde Agreement and regulation changes make now the perfect time to introduce the Alpine brand into Formula 1. New Renault CEO Luca de Meo announced the re-branding at the start of September whilst also confirming Abiteboul would remain in charge in 2021. Article continues under video With new aerodynamic regulations for 2022, Abiteboul believes with the the domination of Mercedes could be nearing an end and, as a result, Formula 1 will be an attractive marketing platform for the Alpine brand. "Right now, you need to spend in order to destroy the domination," he explained. "The combination of the Concorde...
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