The long-expected cancellation of the Vietnam 2020 race has struck another COVID-19 blow to Liberty Media’s finances. In an interview with the New York Times in 2018 after announcing Vietnam as a new race, Chloe Targett-Adams, the sport’s global director of promoters and business relations (boy do they love their job titles) explained Liberty’s strategy. “Formula 1 saw an opportunity to capitalize on its growing Asian market, building on existing races in Singapore, China, and Japan. “In Vietnam, we have an incredibly exciting and emerging market, it is one of the fastest-growing economies in the world, and it hasn’t before hosted major events on a global scale.” For...
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