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INEOS a ‘turning point' for F1 sports franchises

Not only is INEOS's investment in the Mercedes team a game-changer for them, but the same can be said for Formula 1 in general. Following the conclusion of the 2020 Formula 1 season it was confirmed that Toto Wolff would remain team principal and CEO of the Mercedes outfit, but also that he had become a one-third owner. Mercedes' parent company Daimler reduced their share to a third with INEOS, Mercedes' 2020 sponsor, also buying a third of the team to create three equal partners. However, this investment has a far greater impact on Formula 1 as a whole Wolff believes. With a budget cap now coming into force for 2021, capping teams at spending $145million per season with certain exceptions...
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