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Why Aston Martin is returning to F1
Aston Martin will return as a F1 constructor in 2021 Aston Martin team owner Lawrence Stroll has explained his motivations for returning the company to Formula 1 as a constructor. Stroll was a key player in the buyout of Force India midway through the 2018 season, and since acquired a significant stake in Aston Martin. For the coming season, the F1 team (which was renamed Racing Point for 2019) will become Aston Martin’s factory team. Stroll, who heads other marquee brands such as Tommy Hilfiger, is looking to use F1 as a key piece of Aston Martin’s marketing strategy. “Formula One is a hugely powerful platform that will play a key part in the overall Aston Martin strategy as we seek...
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1mo ago from SpeedCafe.com
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