The recently published Nielsen Sports report found interest in Formula 1 was driven by younger audiences galvanised by F1’s social media, Netflix’s Drive to Survive and Esports. The research found 77% of the growth came from the 16 to 35 age group, which is equivalent to 46% of F1’s fandom in 2021. Nielson Sports predict a billion people will be interested in F1 by April 2022. Stefano Domenicali told investors back in February that, “We saw only a marginal reduction in TV audiences, caused by multiple reasons but clearly driven by a shortened and limited geographical calendar compared to 2019, but something every major sport has experienced in 2020. We are proud of what we...
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