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Boost Mobile founder wants to emulate Red Bull in Formula 1
Boost Mobile founder Peter Adderton is working towards his Red Bull-esque dream of seeing the Boost branding in F1. Originally founded by Adderton in Australia in 2001, telecommunications firm Boost Mobile now operates in Australia and the United States, but has plans for expansion into the European and Asian markets. It is this condition which will determine any Formula 1 presence for Boost, but Adderton is keen to make it happen having taken inspiration from Red Bull. The Austrian drinks manufacturer first appeared in Formula 1 as a sponsor for the Sauber team between 1995-2004, before launching their own works team in 2005. Red Bull would then introduce a second team in 2006, known as...
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2y ago from PlanetF1.com
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