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How does Liberty Media reconcile hunger for more F1 with sustainability?
For a good five years now, Liberty Media has been in charge of Formula 1. In that time, the popularity has gone up and so has the demand for more F1 races. At the same time, a sustainability strategy has also been put in place to be carbon neutral by 2030. How can that be unified? F1 calendar getting bigger Liberty Media has tried to expand or make the calendar more diverse every year in the last half of the decade. In 2022 there will be a record calendar with no less than 23 races. Liberty Media is increasing the calendar because there is more money to be made that way, but also because the popularity of the sport is growing so much that the demand for more races in different countries is...
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2y ago from GPBlog.com
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