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Column | Success of Miami GP shows that F1 is ready to thrive in the US

It’s no secret that F1 has made the United States a key growth market in recent years. With the production and marketing of Drive to Survive and the announcement of the Las Vegas Grand Prix for 2023, it’s clear that the top brass of the sport aim to increase F1’s appeal stateside. F1’s latest venture, the Miami Grand Prix, was met with great success, demonstrating that F1 is ready to thrive in the US.  The Build-Up Drive to Survive has played an integral role in F1’s rising popularity in foreign markets. While more serious fans may criticize the way D2S misrepresents relationships and rivalries, there is no doubt that the opera-esque nature of the series has hooked in new fans....
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