News Details

Hugo Boss returns to Formula 1 with Aston Martin

German fashion brand Hugo Boss announced on Thursday it was returning to Formula 1 with the Aston Martin team, five years after leaving for the electric Formula E series. The deal, announced at the British Grand Prix on Thursday and initially running until 2025, will see Boss branding on the F1 cars with immediate effect and the company providing team apparel from 2023. Hugo Boss Chief executive Daniel Grieder told Reuters the pull of Netflix's 'Drive to Survive' docu-series, new rules to make racing more competitive and a push for sustainability were compelling factors. A 30-year friendship with Aston Martin's Canadian billionaire owner Lawrence Stroll, who made his money in the fashion...
Full Story »
3mo ago from GrandPrix247.com 0
Share

You May Also Be Interested In...

Is South Africa warming to Grand Prix return?

It is no secret that a Grand Prix is on the cards in South Africa. But...
3mo ago from GrandPrix247.com

Ricciardo: We'll do everything we can to deliver for...

Daniel Ricciardo is excited about the 2022 Formula 1 British Grand Prix,...
3mo ago from GrandPrix247.com

British Grand Prix: Payback for Verstappen a year on?

Last year, Silverstone marked a low point on Max Verstappen's road to the...
3mo ago from GrandPrix247.com

Sergio Perez warns he could be forced to miss the...

Red Bull’s Sergio Perez sustained a neck injury in the aftermath of his...
3mo ago from Formula1News.co.uk

Elsewhere On The Network

Popular On MGPToday.com

Marquez heads Quartararo in dry opening Thailand...

Marc Marquez led out the blocks early at the Buriram International Circuit...

Popular On IndyCarToday.com

Ranked! Top 10 IndyCar drivers of 2022

No description available...
11h ago from Motorsport.com

Johnson eyeing Indianapolis 500-Charlotte NASCAR double

Jimmie Johnson is 'seriously considering' tackling the Indianapolis...
23h ago from SpeedCafe.com

Foyt shares ‘mutual desire’ with Kellett on 2023...

AJ Foyt Racing has locked in one of its drivers for the 2023 IndyCar...
1d ago from SpeedCafe.com

Indy Lights race winner Pedersen joins Foyt IndyCar...

Benjamin Pedersen has signed a contract to drive for AJ Foyt Racing from...
1d ago from SpeedCafe.com

Popular On TotalWRC.com

Popular On GunnersToday.com

Arteta could unearth Arsenal's next Saka & ESR in...

Arsenal‘s youth academy is one of the best in the business and both...
42m ago from FootballFancast....

Episode 697 – Expected Goals

Welcome to another episode of the Arsecast – the Arsenal podcast. In...
1h ago from Arseblog.com

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.