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Formula 1 fever attracts 100 USA partners as sport booms

The perfect storm of Netflix and Formula 1's latest golden era has resulted in an unprecedented boom in interest in the United States, the sport's final unconquered frontiers of popularity and big bucks. As a result, there is more interest, more traffic, more eyeballs, and more money flowing to the pinnacle of the sport from the United States already; and that's only for now. Still to come is the interest that will obviously skyrocket when F1 is wise to add competitive American race drivers to the grid and lure a team or two from the USA into the pinnacle of the sport. Until those days, even now the outlook is incredibly bright on just about every front, according to Björn Stenbacka of...
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