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Why Qatar is increasingly involved in big sports events

Sports have become a political tool for countries and governments to promote themselves, leverage political, and economic goals, regenerate, expose local products, local businesses the local culture, promote tourism, and thus improve their international image. An example is the Emirates Stadium being a stadium in North London but, named after a Gulf State airline. Saudi-owned oil company Aramco is an official partner with Formula 1 and Qatar Airways sponsor PSG as they're owned by Qatar. Sports also serve as a tool for small countries like Qatar to reposition themselves and become more significant political actors. Article continues under ad Qatar for example is hosting the FIFA World Cup...
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