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Rival company to replace major Formula 1 sponsor
Formula 1 are not set to renew their major sponsorship deal with Emirates, with the previous deal expiring at the end of the 2022 season which was won by Max Verstappen and Red Bull. Emirates have a strong influence in sport, with their presence in football increasing year after year, with their logo now part of the shirt designs for Arsenal, AC Milan, Real Madrid, Benfica and Lyon to name a few. RacingNews365.com has revealed that Formula 1 were asking for the current deal of $25m per year to be doubled, a demand which Emirates declined and therefore the partnership will not be renewed. The Emirates logo had become commonplace in F1 since their sponsorship of the sport began in 2013, with...
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2y ago from Formula1News.co.uk
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