Traditionally, Formula 1 has been focused on the European car market. General Motors - one of the largest car brands in the world - has focused mainly on its own, US market, where by far the majority of their cars are sold. Entering Formula 1 was not, so to speak, an obvious choice for the Americans. Nevertheless, with Andretti's newly established team, GM wants to take the plunge. Article continues under ad On the American continent, there was hardly any interest in F1 for decades, which meant that it made little sense for a truly American brand like General Motors to participate in it from a marketing point of view. Formula 1 has now become a global sport, with enormous popularity even...
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