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McLaren explain the significance of a ‘fire up’ ahead of 2023 car launch

With every Formula 1 team set to unveil their 2023 car within the next month, fans' excitement is reaching an all-time high. These launches will be the first time that the public will see the brand-new car designs and stunning new liveries ahead of the 2023 season. Ahead of all of these public launches, the teams have somewhat of a private launch at the factory, called a ‘fire up’. This is where the teams are able to start up their new car’s engine for the very first time, often surrounded by all of the staff, engineers and drivers as a mini event and celebration. READ: FIA president calls for ‘caution’ over colossal Saudi F1 bid McLaren showed off their fire up on social media...
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