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Mercedes Snag New Sponsor Amid Lewis Hamilton's Exit

The Mercedes Formula 1 team has been navigating a turbulent period, marked by unexpected shifts and ongoing challenges. The most striking development came when Lewis Hamilton, a key figure in the team's success, opted for a new chapter with Ferrari. This move was more than just a change of teams; it affected Mercedes profoundly, especially since it came amidst persistent struggles with their car's performance for the third consecutive year. The situation was further complicated by the end of partnerships with Puma and Tommy Hilfiger, which had been integral to the team's branding and merchandise efforts. READ: Martin Brundle speaks out on Max Verstappen retirement In the wake of these...
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