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Formula 1 and LVMH sign historic $1 billion deal for the ages
© XPB Phillip van Osten
02/10/2024 at 17:4302/10/2024 at 19:17 Formula 1 has announced that it has sealed a historic 10-year deal with renowned luxury conglomerate, Louis Vuitton Moët Hennessy (LVMH) valued at a staggering $1 billion. The groundbreaking alliance that underscores the growing cultural relevance and global appeal of Formula 1 will see several of LVMH's iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer, become integral parts of the Formula 1 experience. A joint statement from both companies described the collaboration as "an unprecedented agreement between the world leader in luxury and the pinnacle of motorsport," emphasizing that it...
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