Shell Backs Ferrari F1 Tie With World's Costliest Ad

[goferrarigo 0]

Shell backs Ferrari F1 tie with world's costliest ad

by James Quilter Marketing 23 Jan 2007

Ferrari: world's costliest ad for Shell

LONDON - Shell is to seal off the City of London and turn it into a mini Grand Prix-style racing circuit, as part of the filming of an ad highlighting its partnership with the Ferrari Formula One team.

The TV execution, whose production cost

[aussief1 4]

has anyone a link to the face BA advert???

I was bored so I found the British Airways ad from 1989 for you

I can just remember it, I was only 7 at the time it first went to air.

[goferrarigo 0]

I was bored so I found the British Airways ad from 1989 for you

I can just remember it, I was only 7 at the time it first went to air.

turns out if you type the correct spelling of British Airways on you tube that video is the first one.

thanks aussie

[aussief1 4]

No worries.

[boftolod 0]

So am I reading this right, Part of the ad is being filmed in Sydney? Any idea when?

[Player(1) 0]

Wow, is it just me or is 2mil surprisely cheap for "the most expensive ad ever".

[goferrarigo 0]

Wow, is it just me or is 2mil surprisely cheap for "the most expensive ad ever".

It's just you. 2,000,000, means a lot to me for just making an advert

[c21 0]

I was bored so I found the British Airways ad from 1989 for you

I can just remember it, I was only 7 at the time it first went to air.

WOW! that was a blast from the past!

I was 10 at the time, but I remember it very well.

Thanks for that!

[Player(1) 0]

It's just you. 2,000,000, means a lot to me for just making an advert

What if you owed an F1 team that sent half a billion+ annually? Just dosent seem impressive in the context of F1 spending....surely American football's superbowl which is practically just a showcase for ad mania would feature more expensive ad's I would have thought.

I actually had to check twice it said mil and not bil.

[goferrarigo 0]

What if you owed an F1 team that sent half a billion+ annually? Just dosent seem impressive in the context of F1 spending....surely American football's superbowl which is practically just a showcase for ad mania would feature more expensive ad's I would have thought.

I actually had to check twice it said mil and not bil.

Ya but in advertising 2 mil is a lot of money, in realtive terms to lets say Bill gates wealth or his daily earnings it is nothing but to me it still means a lot.

and if it still doesn't mean a lot to you, then can you please transfer me some of your nothing to my acc???

[Player(1) 0]

Ya but in advertising 2 mil is a lot of money, in realtive terms to lets say Bill gates wealth or his daily earnings it is nothing but to me it still means a lot.

and if it still doesn't mean a lot to you, then can you please transfer me some of your nothing to my acc???

cheeky, I like it!

[Loser Boy 0]

Can't wait to feast my orbs on this ad!!!!!!!!!!!!!!!!!!!!!!!

[goferrarigo 0]

cheeky, I like it!

the aim is to please

[JayStorm 0]

I don't know, i'd have to have a comparrison. What is in second place?

Still sounds quite impressive though and it isn't suprising to see Shell with Ferrari still.