McLaren announce Coca-Cola sponsorship

McLaren have revealed their latest sponsor for the remainder of the 2018 season; drinks brand Coca-Cola.

It is the first time in the history of Formula One that the Coca-Cola branding will feature on an F1 car after multiple years of the brand sponsoring plenty of other sports.

It will also be plastered on the racing overalls or both Fernando Alonso and Stoffel Vandoorne, McLaren’s drivers.

Zak Brown spoke about the partnership: “Coca-Cola has a rich history of sponsorship and a record of innovative activations and we are honoured the company has chosen to partner with McLaren to explore opportunities in Formula 1.

“Formula 1 as a sport is changing, as are we as a team, and we’re looking forward to introducing Coca-Cola to the potential that our team and fantastic, global sport represents.”

Vice president of Coca-Cola Sports Partnerships Ricardo Fort added: “We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth.

“This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.”