Alessandro Alunni Bravi: Who is the new face of Alfa Romeo?

On Thursday morning, Alfa Romeo promoted Alessandro Alunni Bravi to Team Representative. The Italian lawyer is not very well known in the world of Formula 1, but he does have plenty of racing experiance. 

Just before the start of the 2022 Formula 1 season, Alunni Bravi was promoted to Managing Director who focused on marketing, communications, sales, legal, IT and finance. He reported to, at the time, CEO and Team Principal Fred Vasseur.  It seems like he will keep this role, and become the face of Alfa Romeo in the media with his new role title Team Representative for 2023. Vasseur has left Alfa Romeo to join Ferrari during the current winter break. 

Motorsport experiance

Alunni Bravi first ventured into motorsport as a journalist working for Italian magazines Rombo and Autosprint. Between 2002 and 2003, he worked with Coloni Motorsport. He was their Managing Director and Team Manager when they competed in Formula 3000 International and finished second. He then briefly changed category and job role. He became the WRC Rally Italia Sardinia Managing Director and did that job for two seasons. 

Then his motorsport adventure became a lot more interesting. In 2005 he was appointed Team Principal and Managing Director of Trident Racing. They made their debut in the GP2 series in 2006. Gianmaria Bruni and Andreas Zuber formed the driver partnership in the first year and they went on to compete against the likes of Lewis Hamilton, Timo Glock and Lucas di Grassi. 

In just the second feature race of the season, at Imola, Alunni Bravi helped the team achieve pole position and a win. They also won races in Germany and Turkey that season and finished sixth in the Constructors' Standings. 

Pastor Maldonado joined Trident and Alunni Bravi for the 2007 season though only one race victory was earned and the team dropped to 10th in the championship. They recovered one place in 2008 and Alunni Bravi departed after that season. 

Different jobs

In the following years, Alunni Bravi became General Counsel for ART Grand Prix, Spark Racing Technology and Birel ART. In 2016, he started his own management firm called Trusted Talent Management. Sauber Motorsport, ART Grand Prix and Spark Racing Technology are currently listed as clients. Former Formula 1 driver Stoffel Vandoorne and Porsche GT Factory driver Gianmaria Bruni are listed as the managed drivers by Alunni Bravi's company. 

Alunni Bravi has been Sauber Group's General Counsel and board member since 2017. During this time, Alunni Bravi has actually done some racing himself. In 2022, he competed in the 40th edition of the Mille Miglia. A re-enactment of an historic endurance race, supporting his passion for vintage cars.