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Coke would tackle F1 with energy drink expects Ecclestone
Nov.9 F1 chief executive Bernie Ecclestone has admitted that if Coca-Cola enters Formula 1 as a sponsor, it would do so with one of its ‘energy drink' brands.
It was reported earlier this year that Coke, arguably the most recognised brand name on earth, could be eyeing F1.
Sources had told the business journalist Christian Sylt that McLaren could ultimately win the deal, replacing the British team's flagging title backer Vodafone.
Asked about the rumours, Ecclestone told Eurosport: 'The president of Coca-Cola is a very good friend of mine but the head of marketing has always said he didn't think formula one was good for them.'
But the Ecclestone admitted that 'if they do come in I...
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13y ago from YallaF1.com
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