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Coca-Cola to sponsor Lotus in 2013 with Burn
Coca-Cola has announced that it will sponsor the Lotus F1 Team in 2013 through its 'Burn' energy drink brand. The drinks giant, the world's largest, confirmed it had struck a multi-year deal which will see them "break the conventions of traditional Formula 1 sponsorship marketing." More details about the deal, which is expected to be a title sponsor, will be confirmed nearer the time. Emmanuel Seuge, group director of Coca-Cola's worldwide sports and entertainment marketing said of the deal: "The creativity of teams and the passion for speed and energy that fuel the sport of Formula 1, make a partnership with this iconic sporting property a compelling...
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13y ago from TheF1Times.com
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