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Coca-Cola burns into F1 with Lotus
Coca-Cola announced its return to Formula 1 after a multi-year sponsorship deal with Lotus was revealed on Thursday. Set to officially launch in January 2013, the world’s largest beverage company will market its most popular energy-drink brand, Burn, according to the partnership declared with the F1 team. “We are proud that The Coca-Cola Company has chosen Lotus as the best vehicle to represent the Burn brand in its most high profile partnership,” said Lotus team principal Eric Boullier, ending speculation that the global brand was to return to F1 with McLaren. “We are excited to partner with Burn to build a new and innovative model for sponsorships that will...
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13y ago from F1Pulse.com
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