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McLaren launches commercial YouTube channel
The McLaren Group has joined the growing list of F1 participants forming a commercial partnership with online video source YouTube.The company, which includes the hitherto successful F1 team, already produces a range of creative video content that will now be shared on the McLaren YouTube channel, giving motor racing fans and those interested in 'cutting edge technology' unique access to the heart of the company. “At McLaren, we have great stories to tell,” McLaren Group brand director John Allert claimed, “Whether it's the passion and intrigue of F1, or how we develop ground breaking new technologies, people are fascinated by what we do. Our exciting new partnership with YouTube...
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