XPB Images Advertising and marketing executive Martin Sorrell, who also sits on the board of Formula 1's holding company, believes Grand Prix racing is still an attractive proposition for sponsors and that Bernie Ecclestone has been right to branch the sport out to markets beyond Europe. Martin Sorrell is a long-term Formula 1 fan, having been involved in the sport as far back as 1968, when he looked after Jackie Stewart. As the CEO of multinational advertising and public relations company WPP, Sorrell's view on the marketing and future of Formula 1 is often sought and listened to. While he admits the sport could always do better, he believes the current franchise remains in a...
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