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Cognizant Explains Why It Decided To Enter F1 With Aston Martin Despite Global Pandemic
After weeks of speculation, Aston Martin Racing today confirmed that US IT services corporation Cognizant will be its title sponsor next season. In addition to providing the team with sponsorship dollars, Cognizant will be a “true digital transformation partner” of Aston Martin Racing and aims to contribute to their on-track success. READ: ‘The Greatest Comeback Since Lazarus’: Rich Energy Claims It Will Return To F1 Speaking to Formula1News.co.uk on Thursday, Gaurav Chand, the chief marketing officer (CMO) of Cognizant, explained their rationale for entering the sport while a number of sponsors are pulling out of F1 amid the global COVID-19 pandemic. “Cognizant continues to...
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3y ago from Formula1News.co.uk
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