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Williams cancel planned augmented reality launch of FW43B
Williams has been forced to cancel their planned augmented reality launch of their 2021 car, the FW43B, as the app was hacked prior to the reveal. Williams have cancelled the launch event for their FW43B, after fans hacked into the app for the launch. Williams had planned a reveal using augmented reality, a first in Formula 1, with fans urged to download the app to allow them to see the FW43B appear in their own homes through the phone's camera. However, the app was hacked by fans and the livery leaked on social media. As a result, Williams have withdrawn the app from application libraries and will continue to hold the launch online in a more traditional format. 'We planned to reveal the...
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5y ago from FormulaSpy.com
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