News Details

Mercedes announce deal with new sponsor after FTX crisis

Mercedes have announced a new multi-year partnership with vehicle lifecycle management software firm Solera, who are based in Texas, United States. The announcement of the new partnership comes not too long after the Silver Arrows terminated their deal with crypto exchange site FTX, after the company filed for bankruptcy. As part of the deal with Solera, the brand's logo will feature on the W14, team clothing, and on the drivers' and pit crew's overalls, making it visible for the world to see. As well as this, the Solera logo will also be on the Mercedes-AMG that is used to conduct ‘Hot Laps', something which traditionally sees celebrities taken around the circuit during or prior a...
Full Story »
Share

You May Also Be Interested In...

Mercedes confirms launch date for 2023 F1 challenger

Mercedes has become the latest team to announce the launch date for its...
1y ago from MotorsportWeek.com

Mercedes confirm W14 launch date | 'We're going all in'

Mercedes will launch their W14 car for the 2023 Formula 1 season on...
1y ago from SkySports.com

Mercedes reveals launch date for W14 Silver Arrow

Mercedes' 2023 car which it hopes will steer the Brackley squad back to...
1y ago from F1i.com

‘Like a divorce': James Vowles opens up on...

After a month of waiting, Williams finally have a new team principal, in...
1y ago from Formula1News.co.uk

Elsewhere On The Network

Popular On MGPToday.com

Tech3 "will have two number ones" in...

No description available...
18h ago from Motorsport.com

Ducati riders say MotoGP race win on GP23 will...

Factory Ducati pairing Francesco Bagnaia and Enea Bastianini both believe...

Popular On IndyCarToday.com

Siegel promoted to full IndyCar ride with Arrow...

Arrow McLaren has announced that it is giving Nolan Siegel control of the...
12h ago from MotorsportWeek.c...

Popular On TotalWRC.com

Sebastien Ogier 'never been really attracted that...

WRC star Sébastien Ogier doesn't have much interest in emulating...

Popular On GunnersToday.com

Arsenal, Liverpool and Man United told price tag of...

Some of the biggest Premier League clubs are looking to sign a new...
40m ago from CaughtOffside.com

PL fixtures released + the Euros delight and bore in...

Morning all. Let's start with the Premier League fixtures which were...
1h ago from Arseblog.com

Marcus Rashford facing uncertain future? Man United...

Manchester United reportedly identify a 21-year-old attacker as a possible...
8h ago from SportsMole.co.uk

Comments

Hottest News

Recent News


2014 GPToday.com
GPToday.com is not responsible for the news headlines and associated descriptions and images it indexes, the content of externally linked sites or the comments & postings of its users.

This website is unofficial and is not associated in any way with the Formula One group of companies. F1, FORMULA ONE, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing B.V.