News Details
AI firm announces Lewis Hamilton deal
AI answer-engine Perplexity abandoned plans to back an entire Formula 1 team and instead signed an individual deal with Lewis Hamilton. The Silicon Valley firm valued at roughly $9 billion wants the seven-time world champion to accelerate global recognition for its search platform. ‘Hamilton effect’ in action Perplexity’s vice-president Ryan Foutty revealed the company held talks with “several F1 teams,” including Red Bull and Aston Martin, before deciding “it was very clear that Lewis Hamilton was the best partner for us.” He added that Hamilton’s vast social-media reach means “the helmet branding exposure is significant.” Beyond stickers on a visor The agreement...
Full Story »
Full Story »
1mo ago from Formula1News.co.uk
0
You May Also Be Interested In...
Lewis Hamilton handed F1 2025 videogame blow
Lewis Hamilton’s upcoming appearance in the F1 25 video game has come...
2mo ago from Formula1News.co.uk
Lewis Hamilton ‘finished' claim compared with...
Four-time World Champion Alain Prost has leapt to Lewis Hamilton’s...
2mo ago from Formula1News.co.uk
Lewis Hamilton exposes Ferrari troubles after new...
Lewis Hamilton’s much-hyped move to Ferrari has quickly shifted from...
2mo ago from Formula1News.co.uk
Why Angela Cullen reunited with Lewis Hamilton at...
In a move that has excited fans and paddock insiders alike, Angela Cullen...
2mo ago from Formula1News.co.uk
Elsewhere On The Network
Popular On MGPToday.com
Franco Morbidelli injures collarbone, undergoes...
No description available...
8h ago from Motorsport.com
Pecco Bagnaia: ‘I don’t remember ever being this...
No description available...
9h ago from Motorsport.com
MotoGP German GP: Marc Marquez snatches sprint glory...
No description available...
11h ago from Motorsport.com
Marc Marquez fights back to take German MotoGP Sprint...
Marc Marquez battled through from sixth on the opening lap to seal a...
11h ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Pato O’Ward takes IndyCar victory over Josef...
The first race of the Iowa double-header took place on Saturday...
1h ago from MotorsportWeek.c...
Pato O’Ward storms to IndyCar Iowa Speedway Race 1...
No description available...
39m ago from Motorsport.com
IndyCar Mid-Ohio – Race 1 Results
The first race of IndyCar’s double-header weekend from Iowa Speedway...
1h ago from MotorsportWeek.c...
Newgarden, Palou each take pole for IndyCar’s Iowa...
Iowa Speedway was the setting for IndyCar’s busy qualifying session on...
6h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Pato O’Ward storms to IndyCar Iowa Speedway Race 1...
No description available...
39m ago from Motorsport.com
Connor Zilisch wins NASCAR Xfinity Sonoma with epic...
No description available...
2h ago from Motorsport.com
Kyle Larson says SVG will be "dominant" if...
No description available...
3h ago from Motorsport.com
WEC São Paulo: Cadillac penalty shakes up starting...
No description available...
4h ago from Motorsport.com
Popular On GunnersToday.com
Arsenal target Gyokeres to face disciplinary action at...
Sporting president Frederico Varandas has confirmed that striker Viktor...
6h ago from SkySports.com
Real Madrid Transfer News Roundup: Los Blancos not...
Real Madrid are looking to add more quality to Xabi Alonso's roster before...
6h ago from SportsKeeda.com
Journalist claims Man United could outbid Arsenal in...
Sporting CP striker Viktor Gyokeres continues to be linked with a move...
9h ago from CaughtOffside.com
Viktor Gyökeres fails to report for Sporting training...
t;li>Striker was told to return for pre-season by 5pm SaturdaySporting...
8h ago from TheGuardian.com
Comments
Hottest News
Marko 'still trusts my talent and the speed,' claims Tsunoda
Despite his current struggles behind the wheel of... Read More »
59m ago from F1Technical.net
Horner offers his opinion regarding the 2026 power unints
Ahead of the introduction of the all-new power... Read More »
2h ago from F1Technical.net
Lewis Hamilton ‘won’t reply' to celebrity date proposal
F1 legend Lewis Hamilton has reportedly snubbed... Read More »
4h ago from GPFans.com
