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Keeping alive the Ayrton Senna legacy
There is a final line in doing the right thing and commercialising the name of one of motor sport's greatest driver – Ayrton Senna – nevertheless someone has to do it and we had a chat with the man (and the organisation)m behind the official Ayrton Senna Shop, Markus Schell. What is the history and how did you become involved with the Ayrton Senna Shop?
I founded MBA-Sport (Motorsport-Bekleidung-Accessoires) in 1994 by retailing motor sport merchandising. Actually the year when Ayrton had hit fatal crash in Imola. My company grew since them and I became distributor for most Formula 1 brands and finally a licensee of Micahel Schumacher who would go on to become a seven...
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9y ago from GrandPrix247.com
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