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F1 in fresh China push with marketing deal
– Formula 1 has signed a deal with marketing company Lagardère Sports and Entertainment in a fresh push to boost the sport's profile across China.China joined the F1 calendar in 2004, with the purpose-built Shanghai International Circuit, and the aim of the new partnership is to grow the audience.Lagardère, founded in 1992, and based in Paris, has already played an important role in promoting Asian Football Confederation events in China.Sean Bratches, F1's commercial chief, commented: "We have a proud and longstanding relationship with motorsport in Asia, working with some great motor race circuit owners and successful race promoters from Singapore to Suzuka in Japan through...
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9y ago from GPUpdate.net
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