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F1 commercial boss Bratches explains pre-race shake-up

Formula 1’s managing director of commercial operations Sean Bratches says he wants to make ‘the start of the race more of a spectacle’ which is the reason behind Liberty Media’s move to change the pre-race events to add excitement ahead of the United States Grand Prix. With Liberty Media set to celebrate its first official home race since taking control of the sport at the start of 2017, the new owners have run a series of fan engagements and activities to increase interest and the show aspect. For the United States Grand Prix at the Circuit of the Americas, the pre-race schedule has been redrawn with iconic boxing announcer Michael Buffer called in to present each driver, while...
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